Planning Your Film

Planning Your Film

WHERE TO START?

PERHAPS YOU NEED TO INCREASE WEBSITE TRAFFIC OR VISIBILITY? CREATE A FILM THAT WILL BE PICKED UP BY MEDIA OUTLETS OR SOCIAL MEDIA USERS? SHORT FILMS CAN TAKE MANY FORMS, AND THERE ARE MANY OPTIONS


We always begin by gaining a full understanding of what you want. Once we know who the audience is, we can start to  sketch out an outline for the film, not only its duration but also the content.

Here are a few things you can think about:

•How long should the film be?

•Where will it be seen? (eg. online? at an exhibition on a big screen? on DVD? Or via a private online link sent to clients?)

•Does someone from your organisation appear in the film?

•Instead of an interview or spoken commentary, could we use graphics and text on screen?

•What will we see in the film? Will there be music?

•When do you need the film to be ready?

Once we’ve talked extensively about the needs of the film, we will summarise this in a written document or email. We then get down to planning our filming on the day: where we will be filming and who needs to be present.

Filming

THE BIG DAY HAS ARRIVED

Most of our filming takes place with just a single camera operator, or perhaps a camera operator and a producer.


We like to arrive at least half an hour before filming starts, in order to set up equipment and make sure everything (and everybody!) is where they should be.

Filming itself can be quite straightforward. Mostly for our films, we carry out interviews and then film other material that we will cut together with clips from the interviews. We might need to film in more than one location, in which case we will have to allow some time to move equipment and get everything set up again before filming recommences.

We like to keep fuss around filming to a minimum, fitting in with busy schedules or working around busy workplaces.

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Post Production

EDITING AND DELIVERY

Once filming is complete, editing begins.


On some occasions, we have arrived on location with a laptop and edited straight away. This allows the client to be fully involved in this part of the process, and allows us to deliver the finished film quickly.

As well as the material we have filmed, we often ask for additional video, or still images, or other graphic material that can be included in the film. We sometimes use material from stock footage libraries and we can add music or other sound effects.

For some films on academic or technical subjects, our interviewees produce a powerpoint-style presentation, from which we lift selected slides to include in the film.

Once the editing is complete, we will send you a copy to view online, make any adjustments to the film that you think necessary, and then when you are happy we will provide you with a finished copy.

Generally, delivery of films is via file-sharing websites, but we can provide a film on a memory stick, DVD, or other format on request.

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